Retention design
We track retention rates to understand how well users stick with your product over time. Analyze them at key intervals (Day 0, Day 7, Day 30, etc.) and when the retention curve flattens.
It’s important to know which ICPs and acquisition channels drive the best retention. What features or sub-products keep users coming back? Use data to draw your retention curve.
What is churn?
It is the loss of customers over time, is a critical challenge for any business. Identifying the reasons behind churn and implementing effective resurrection campaigns can help in re-engaging customers and reducing churn rates.
Some areas to focus on when users churn:
- What are the top reasons your users churn
- Divide your churn reasons into voluntary churn & involuntary churn
- What are the negative actions you'd look for? Examples, Low NPS, Support tickets, CSATs etc. Make this relevant to your product.
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